Political campaigning and the internet...
As early as the 1990s, politicians have been using the internet to promote their campaign advocacy and it has proved to be very successful. These politicians made use of social media such as Facebook, Twitter, Youtube, MySpace etc. Micro-targetting is seen here in the recent presidential election when a strategy is used to pick out and persuade new voters to vote for a particular candidate. Strategies used by these politicians invoved, online voting, fundraising etc.
Take a look at this very short video which explains Obama's successful usage of the social media...
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