Use of multimedia for marketing communication...The use of interactive multimedia entertainment can be the solution to create a highly interactive environment where marketing, communication and training are being achieved without information being directly presented to the audience. While I was working for OCBC bank last year, I remembered the time when the bank came out with a range of multimedia used for marketing their products. One of them is the "Q" touch screen device, which displays at the outside of all branch premises. This device could engage the consumers to use the bank's services and products. The launch was quite a success as no other banks in Spore has come out with the idea yet.
Take a look at this website:
It is in a way a successful cooperation and something more that the world is looking for in future...
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